In the digital age, networking is still a vital marketing tool. When companies don’t embrace networking, profit margins can start to dip because it is not making fresh connections on a regular basis. When a company wants to network...
In a month’s time, ghouls, ghosts and grooving zombies will be roaming the streets searching for candy or a pumping night out. But as a startup, what could you be doing for Halloween? Creepy content If you have a newsletter, website...
Many businesses, especially those using online marketplaces, may want to export their products to other countries. Exporting can introduce a wealth of new opportunities for businesses and help them grow successfully. Understandably, this comes with challenges that don’t arise...
Pokémon GO was only released last week and is already breaking records. Any statistic I use in this article within moments will be out of date. In a few days, the nostalgic 90s app was downloaded more than 10...
If you are looking to raise the profile of your company, increase sales of your products or services and grow your profits, then you need to learn how to tell good stories. The art of good storytelling allows you to...
For those who are just entering the realm of entrepreneurship the topic of a brand story may seem an elusive one. Yet the power of brand stories can be seen all around us, from the squeaky clean and instantly...
It’s the biggest bugbear that consumers have. If there’s an issue with a product or service, contacting that help line, online or off, can be a major cause of dissatisfaction. For all businesses, making sure your customer service is...
SEO stands for Search Engine Optimization, and it entails the use of several strategies to make websites become more visible through search engines. Because there are hundreds of millions of websites online, it can be extremely difficult for new...
When you start a new Company from the ground up, you have so many new challenges; but  you also have the opportunity to build a new website with just the right structure to benefit from 100% of search engine...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...