For those who are just entering the realm of entrepreneurship the topic of a brand story may seem an elusive one. Yet the power of brand stories can be seen all around us, from the squeaky clean and instantly...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...
Regardless of what product you produce, which service you deliver or what market you operate within, you need to know and understand your customer. This is the very most basic building block to a successful business, without it you’ll...
  Technologies may come and go, but one thing remains: Word-of-mouth is the most trusted, and least expensive, business-building technique. Too bad most of it is out of your control, right? Wrong. While you can't force your customers and clients to speak...
First impressions are important when establishing business relationships, obtaining clients and building a customer base. Signs reflect your company's image and draw attention to your business. This is not something that should be passed over if you want to...
It’s something that big corporations do as a matter of course. Whether it’s Carlsberg at Easter, Audi at the Superbowl or M&S at Christmas. Even Ann Sumners are at it on Valentine’s Day. Latching onto national events is a...
It’s the biggest bugbear that consumers have. If there’s an issue with a product or service, contacting that help line, online or off, can be a major cause of dissatisfaction. For all businesses, making sure your customer service is...
For any modern business the need to be found is paramount and today, with more online directories than ever before, the potential audience reach and demographic drill down is completely staggering. Yet with so much choice comes the possibility that...