The one show every entrepreneur should watch If you haven’t seen it already, Billions is an American TV drama series based around leading character Bobby Axelrod – aka Axe – an ambitious manager of a hedge fund company named Axe...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...
In a competitive business climate, it can be tempting to use every available sales channel in order to grow sales, especially in the case of start-ups looking to pay back start-up borrowings. However, since most online marketplaces require some investment...
There’s a new breed of company: those that can be set up, and be based from, a coffee shop. The rise of these companies have given way to an uprising in hubs that range from the dedicated business incubator,...
The power of mobile has spoken, and as of 2014 mobile browsing overtook desktop browsing for the first time, with more of our online time now experienced through the screen of the SmartPhone or tablet (SmartInsights 2015). However, it...
It’s the biggest bugbear that consumers have. If there’s an issue with a product or service, contacting that help line, online or off, can be a major cause of dissatisfaction. For all businesses, making sure your customer service is...
For those who are just entering the realm of entrepreneurship the topic of a brand story may seem an elusive one. Yet the power of brand stories can be seen all around us, from the squeaky clean and instantly...
SEO stands for Search Engine Optimization, and it entails the use of several strategies to make websites become more visible through search engines. Because there are hundreds of millions of websites online, it can be extremely difficult for new...
One of the most influential elements of a business’s brand when creating graphics, that range from a logo to a brochure, is colour. Yet whilst mulling over their options many businesses can overlook the fascinating influence that colour psychology...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...