Sales & Marketing

Sales & Marketing

One of the most influential elements of a business’s brand when creating graphics, that range from a logo to a brochure, is colour. Yet whilst mulling over their options many businesses can overlook the fascinating influence that colour psychology...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...
The power of mobile has spoken, and as of 2014 mobile browsing overtook desktop browsing for the first time, with more of our online time now experienced through the screen of the SmartPhone or tablet (SmartInsights 2015). However, it...
Businesses that span almost every industry imaginable will, at some point, have a need for a creative agency; services such as web design, graphic design, copywriting and social media marketing are each becoming ever more vital in what is...
Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...
Today, the world of the consumer moves faster than ever. They communicate with hundreds, or even thousands of contacts in a flash through a singular status update, and consumers can be the literal making or breaking of a company...
The one show every entrepreneur should watch If you haven’t seen it already, Billions is an American TV drama series based around leading character Bobby Axelrod – aka Axe – an ambitious manager of a hedge fund company named Axe...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...