Sales & Marketing

Sales & Marketing

One of the most influential elements of a business’s brand when creating graphics, that range from a logo to a brochure, is colour. Yet whilst mulling over their options many businesses can overlook the fascinating influence that colour psychology...
The power of mobile has spoken, and as of 2014 mobile browsing overtook desktop browsing for the first time, with more of our online time now experienced through the screen of the SmartPhone or tablet (SmartInsights 2015). However, it...
Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their...
Businesses that span almost every industry imaginable will, at some point, have a need for a creative agency; services such as web design, graphic design, copywriting and social media marketing are each becoming ever more vital in what is...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...
Today, the world of the consumer moves faster than ever. They communicate with hundreds, or even thousands of contacts in a flash through a singular status update, and consumers can be the literal making or breaking of a company...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
In a competitive business climate, it can be tempting to use every available sales channel in order to grow sales, especially in the case of start-ups looking to pay back start-up borrowings. However, since most online marketplaces require some investment...
Many businesses, especially those using online marketplaces, may want to export their products to other countries. Exporting can introduce a wealth of new opportunities for businesses and help them grow successfully. Understandably, this comes with challenges that don’t arise...