Sales & Marketing

Sales & Marketing

The ways in which consumers discover, explore and research services and products has changed irrevocably over the past decade; the increasing ways in which the internet is entwined in our lives has led to major shifts in how businesses...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...
The one show every entrepreneur should watch If you haven’t seen it already, Billions is an American TV drama series based around leading character Bobby Axelrod – aka Axe – an ambitious manager of a hedge fund company named Axe...
Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their...
The power of mobile has spoken, and as of 2014 mobile browsing overtook desktop browsing for the first time, with more of our online time now experienced through the screen of the SmartPhone or tablet (SmartInsights 2015). However, it...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...
If you are looking to raise the profile of your company, increase sales of your products or services and grow your profits, then you need to learn how to tell good stories. The art of good storytelling allows you to...
Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...
Today, the world of the consumer moves faster than ever. They communicate with hundreds, or even thousands of contacts in a flash through a singular status update, and consumers can be the literal making or breaking of a company...
For any modern business the need to be found is paramount and today, with more online directories than ever before, the potential audience reach and demographic drill down is completely staggering. Yet with so much choice comes the possibility that...