Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...
It’s something that big corporations do as a matter of course. Whether it’s Carlsberg at Easter, Audi at the Superbowl or M&S at Christmas. Even Ann Sumners are at it on Valentine’s Day. Latching onto national events is a...
In the digital age, networking is still a vital marketing tool. When companies don’t embrace networking, profit margins can start to dip because it is not making fresh connections on a regular basis. When a company wants to network...
The power of mobile has spoken, and as of 2014 mobile browsing overtook desktop browsing for the first time, with more of our online time now experienced through the screen of the SmartPhone or tablet (SmartInsights 2015). However, it...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
SEO stands for Search Engine Optimization, and it entails the use of several strategies to make websites become more visible through search engines. Because there are hundreds of millions of websites online, it can be extremely difficult for new...
First impressions are important when establishing business relationships, obtaining clients and building a customer base. Signs reflect your company's image and draw attention to your business. This is not something that should be passed over if you want to...
In a competitive business climate, it can be tempting to use every available sales channel in order to grow sales, especially in the case of start-ups looking to pay back start-up borrowings. However, since most online marketplaces require some investment...
One of the most influential elements of a business’s brand when creating graphics, that range from a logo to a brochure, is colour. Yet whilst mulling over their options many businesses can overlook the fascinating influence that colour psychology...
Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their...