In the digital age, networking is still a vital marketing tool. When companies don’t embrace networking, profit margins can start to dip because it is not making fresh connections on a regular basis. When a company wants to network...
In a month’s time, ghouls, ghosts and grooving zombies will be roaming the streets searching for candy or a pumping night out. But as a startup, what could you be doing for Halloween? Creepy content If you have a newsletter, website...
Businesses that span almost every industry imaginable will, at some point, have a need for a creative agency; services such as web design, graphic design, copywriting and social media marketing are each becoming ever more vital in what is...
SEO stands for Search Engine Optimization, and it entails the use of several strategies to make websites become more visible through search engines. Because there are hundreds of millions of websites online, it can be extremely difficult for new...
As a Startup business owner, your budget is tight and every penny and pound you make defines the difference between growth and becoming one of the notorious 50% of start-ups that fail in their first year. During the first...
For any modern business the need to be found is paramount and today, with more online directories than ever before, the potential audience reach and demographic drill down is completely staggering. Yet with so much choice comes the possibility that...
In a competitive business climate, it can be tempting to use every available sales channel in order to grow sales, especially in the case of start-ups looking to pay back start-up borrowings. However, since most online marketplaces require some investment...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
  Technologies may come and go, but one thing remains: Word-of-mouth is the most trusted, and least expensive, business-building technique. Too bad most of it is out of your control, right? Wrong. While you can't force your customers and clients to speak...
The one show every entrepreneur should watch If you haven’t seen it already, Billions is an American TV drama series based around leading character Bobby Axelrod – aka Axe – an ambitious manager of a hedge fund company named Axe...