Technologies may come and go, but one thing remains: Word-of-mouth is the most trusted, and least expensive, business-building technique. Too bad most of it is out of your control, right? Wrong. While you can't force your customers and clients to speak...
Social media is, today, becoming ever more entwined with everyday life; it seems that rather than talking, we tap out IM messages and instead of focusing marketing efforts on traditional adverts and challenges, it’s all about social engagement, fans...
Today, the world of the consumer moves faster than ever. They communicate with hundreds, or even thousands of contacts in a flash through a singular status update, and consumers can be the literal making or breaking of a company...
For any modern business the need to be found is paramount and today, with more online directories than ever before, the potential audience reach and demographic drill down is completely staggering. Yet with so much choice comes the possibility that...
    Starting your own business is a massive journey, full of highs and lows (and hopefully highs again). We know that a blog is great from SEO-terms because it enables an easy way to keep your website updated with new...
There’s a new breed of company: those that can be set up, and be based from, a coffee shop. The rise of these companies have given way to an uprising in hubs that range from the dedicated business incubator,...
It’s something that big corporations do as a matter of course. Whether it’s Carlsberg at Easter, Audi at the Superbowl or M&S at Christmas. Even Ann Sumners are at it on Valentine’s Day. Latching onto national events is a...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
In a competitive business climate, it can be tempting to use every available sales channel in order to grow sales, especially in the case of start-ups looking to pay back start-up borrowings. However, since most online marketplaces require some investment...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...