There’s a new breed of company: those that can be set up, and be based from, a coffee shop. The rise of these companies have given way to an uprising in hubs that range from the dedicated business incubator,...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
When you start a new Company from the ground up, you have so many new challenges; but  you also have the opportunity to build a new website with just the right structure to benefit from 100% of search engine...
Regardless of what product you produce, which service you deliver or what market you operate within, you need to know and understand your customer. This is the very most basic building block to a successful business, without it you’ll...
  Technologies may come and go, but one thing remains: Word-of-mouth is the most trusted, and least expensive, business-building technique. Too bad most of it is out of your control, right? Wrong. While you can't force your customers and clients to speak...
In a month’s time, ghouls, ghosts and grooving zombies will be roaming the streets searching for candy or a pumping night out. But as a startup, what could you be doing for Halloween? Creepy content If you have a newsletter, website...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
As a Startup business owner, your budget is tight and every penny and pound you make defines the difference between growth and becoming one of the notorious 50% of start-ups that fail in their first year. During the first...
Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...