For those who are just entering the realm of entrepreneurship the topic of a brand story may seem an elusive one. Yet the power of brand stories can be seen all around us, from the squeaky clean and instantly...
Regardless of what product you produce, which service you deliver or what market you operate within, you need to know and understand your customer. This is the very most basic building block to a successful business, without it you’ll...
For any modern business the need to be found is paramount and today, with more online directories than ever before, the potential audience reach and demographic drill down is completely staggering. Yet with so much choice comes the possibility that...
As a Startup business owner, your budget is tight and every penny and pound you make defines the difference between growth and becoming one of the notorious 50% of start-ups that fail in their first year. During the first...
Starting a business can feel like a thankless task. No matter how passionate you feel about what you’re doing, the energy necessary for growing an idea from the ground up can start to wane over time. To prompt sales...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
Endorsements by celebrities are great, but endorsements from rafts of happy customers can be even better. The most successful companies have adopted testimonials and reviews. Below is five cracking reasons why using onsite testimonies will benefit you and your...
Social media is, today, becoming ever more entwined with everyday life; it seems that rather than talking, we tap out IM messages and instead of focusing marketing efforts on traditional adverts and challenges, it’s all about social engagement, fans...
The ways in which consumers discover, explore and research services and products has changed irrevocably over the past decade; the increasing ways in which the internet is entwined in our lives has led to major shifts in how businesses...
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