SEO stands for Search Engine Optimization, and it entails the use of several strategies to make websites become more visible through search engines. Because there are hundreds of millions of websites online, it can be extremely difficult for new...
The ways in which consumers discover, explore and research services and products has changed irrevocably over the past decade; the increasing ways in which the internet is entwined in our lives has led to major shifts in how businesses...
Regardless of what product you produce, which service you deliver or what market you operate within, you need to know and understand your customer. This is the very most basic building block to a successful business, without it you’ll...
It’s the biggest bugbear that consumers have. If there’s an issue with a product or service, contacting that help line, online or off, can be a major cause of dissatisfaction. For all businesses, making sure your customer service is...
Today, the world of the consumer moves faster than ever. They communicate with hundreds, or even thousands of contacts in a flash through a singular status update, and consumers can be the literal making or breaking of a company...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
A website can help a business which is of any age. Whether a start-up company needs a website or a business which has been running for generations, a website can help to create a brand and generate profits. When...
Social media isn’t something which should be thrown together in a rush or hurry – in fact your social media profiles should be design and put together with time and effort, ensuring they reflect your brand properly and concisely. The...
Starting a business can feel like a thankless task. No matter how passionate you feel about what you’re doing, the energy necessary for growing an idea from the ground up can start to wane over time. To prompt sales...
Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their...
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