Pokémon GO was only released last week and is already breaking records. Any statistic I use in this article within moments will be out of date. In a few days, the nostalgic 90s app was downloaded more than 10...
There’s a new breed of company: those that can be set up, and be based from, a coffee shop. The rise of these companies have given way to an uprising in hubs that range from the dedicated business incubator,...
  Technologies may come and go, but one thing remains: Word-of-mouth is the most trusted, and least expensive, business-building technique. Too bad most of it is out of your control, right? Wrong. While you can't force your customers and clients to speak...
In a month’s time, ghouls, ghosts and grooving zombies will be roaming the streets searching for candy or a pumping night out. But as a startup, what could you be doing for Halloween? Creepy content If you have a newsletter, website...
TechCrunch has recently reported that they have acquired documents from an unverified Facebook source which suggests that the social media giant will be launching advertisements within its Messenger app in Q2 2016. This will come in the form of...
The ways in which consumers discover, explore and research services and products has changed irrevocably over the past decade; the increasing ways in which the internet is entwined in our lives has led to major shifts in how businesses...
For any modern business the need to be found is paramount and today, with more online directories than ever before, the potential audience reach and demographic drill down is completely staggering. Yet with so much choice comes the possibility that...
Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
Starting a business can feel like a thankless task. No matter how passionate you feel about what you’re doing, the energy necessary for growing an idea from the ground up can start to wane over time. To prompt sales...