Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...
One of the most influential elements of a business’s brand when creating graphics, that range from a logo to a brochure, is colour. Yet whilst mulling over their options many businesses can overlook the fascinating influence that colour psychology...
You may well have heard of the expression that ‘Content is King’ when it comes to SEO (which is the art form of clambering up those ladders of Google and alike). Yet this phrase can be pretty mystifying for...
The power of mobile has spoken, and as of 2014 mobile browsing overtook desktop browsing for the first time, with more of our online time now experienced through the screen of the SmartPhone or tablet (SmartInsights 2015). However, it...
Every summer there are over 350 music festivals across the UK. Here are a few reasons why you should make sure your new startup is at one of them. There will be a Music Festival perfectly suited to your new...
The one show every entrepreneur should watch If you haven’t seen it already, Billions is an American TV drama series based around leading character Bobby Axelrod – aka Axe – an ambitious manager of a hedge fund company named Axe...
In a competitive business climate, it can be tempting to use every available sales channel in order to grow sales, especially in the case of start-ups looking to pay back start-up borrowings. However, since most online marketplaces require some investment...
When you start a new Company from the ground up, you have so many new challenges; but  you also have the opportunity to build a new website with just the right structure to benefit from 100% of search engine...
Regardless of what product you produce, which service you deliver or what market you operate within, you need to know and understand your customer. This is the very most basic building block to a successful business, without it you’ll...
As a Startup business owner, your budget is tight and every penny and pound you make defines the difference between growth and becoming one of the notorious 50% of start-ups that fail in their first year. During the first...