A logo visually represents your company, and is often the first thing people will associate with your branding once your business is launched.
Whether it’s the iconic apple symbol or the Nike “swoosh”, logos play a large part in making the public aware of a brand. These symbols have become synonymous with these companies, and it is this kind of immediate association that you should aim for when selecting your logo.
Your logo first and foremost should be emblematic of your company’s values, becoming a graphic expression of what is at the heart of your business.
A great logo should make a strong first impression, and be visually attractive – after all, you want it to stand out from the competition and attract attention. A logo plays an integral part in the heart of your promotional materials, and so it helps to establish the professional look and feel of your marketing. The more professional these materials are, the more trustworthy and credible they will appear, and this can go some way in helping to attract new customers and retaining existing business.
When deciding on your logo, there are a few different options you can explore. Unless you are in the design business yourself, it is wise to entrust a professional graphic designer to develop something for you. There are many different routes you can take to achieve this, so no matter your budget, you will be able to find something to help you create the perfect company logo.
A logo can be text-based, such as the logo of Coca Cola for example, or it could be strictly graphic, such as the Olympic rings. You can of course also create a logo that encompasses a blend of both.
Your designer will start by getting to know your brand, and then utilising the information gleaned will start to put together some ideas for your logo. Things like colours will be taken into consideration, as these can play a big role in the mind of the consumer. For example:
When it comes to the actual design itself, there are a few ways you can go about finding someone to work on your idea. Whether you have a rough vision of what you would like or you need to work with a creative that will help develop something for you, there are ample options across a wide budgetary range that are available to you.
Hiring a professional designer at a branding agency is often the best way to get started with a logo:
There are a number of online services that in effect allow you to design your logo yourself. For start-ups and ventures with limited initial capital, this can be a great choice:
There are a number of sites such as PeoplePerHour and oDesk through which you can commission freelance designers on a per-job basis:
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