You probably already know that technology is essential to the running of your business. What you might not be too familiar with is those specific technology products and services that you can use in order to both make your life easier and to generate revenues and profits beyond your wildest dreams.

We looked at a range of technologies that could be essential to your business, and how to make the most of each of them.

Internet Services

Okay, so you have probably already worked out that you will need an internet connection, and may have even found an excellent business tariff that means you can get connected at a reasonable price and be able to do business online.

It is time to think beyond the basics, however, and consider the real internet technologies that will help to put your business firmly on the map. Have you looked for the best website hosting and design websites, for example? Do you know the social media sites where you will be able to find the majority of your target audience?

These key considerations might not form part of your thinking right now. Make a point in 2013 of securing the very best technology and knowledge about how your business can benefit.

Is Your Mobile Right?

Do you know all of the features of your mobile device? Or did you sign up to a business iPhone contract because that was the most attractive offer financially at the time?

Re-evaluate your phone and tablet devices to ensure that you are getting everything you need. Are you using an iPad when an Android tablet has apps available that are more relevant to your needs? Could you use a Blackberry at a cheaper cost instead of persisting with a higher end Samsung?

Having glitzy and glamorous technology can be brilliant, but is it for show rather than purpose?


Once you have sorted your mobile, it is time to look at the range of applications available. It is not an overestimation to say that these have the potential to have the biggest positive impact on your whole operation.

Whether you need a point of sale platform, an instant invoicing system, somewhere to keep a client database, or a profit and loss calculator that can save you money from employing an accountant, these and many more are available from several marketplaces. Using quality apps, you will find that they pay for themselves very quickly in terms of time and cost savings, and you will reap the benefits of having all of your essential business information in the palm of your hand.

From social media presence to mobile invoicing, ensure you embrace technology fully, and enjoy a wide range of benefits in your business over the coming year.

Posterita’s new (POS) software provides retail businesses an easy way for them to manage store operations from one single cloud-based app.