A website can help a business which is of any age. Whether a start-up company needs a website or a business which has been running for generations, a website can help to create a brand and generate profits. When you want to have a website which will be used by your business, there are many different factors which need to be taken into consideration.

Coming up with a domain name

A domain name is a unique website address which should describe a company’s services so that web users will know what a business provides even before they visit a home page. An available domain name can be found out through a web hosting company. Registering a domain name isn’t expensive and it only costs a few pounds every month in order to keep it. A .com domain name signifies that your company wants to become recognised around the world. British businesses can choose .co.uk but, for companies which are in other countries, a specific phrase ends their website (i.e. .my for Malaysia, .zw for Zimbabwe). Only .org can be used by a non-profit organisation.

What a website must contain

1) The services and products which a business has or provides should be clearly detailed. Decent graphic designs must be used because this will help a company to make a good first impression on web users. A logo could also be placed on a website. However, what a logo contains should be considered long before posting it onto a website. This is because a poorly-designed logo will not create decent brand awareness whatsoever.

2) Due to Google’s Penguin updates which aim to remove websites from the World Wide Web which are thought to be ‘junk’, written content should be search engine optimised. As keywords which a company wants to become associated with should be used sparingly, you can personally write Search Engine Optimisation (SEO) content or ask for help from a copywriter who has experience in writing good-quality SEO material. If you have no prior SEO experience, it is recommended that you seek help from a copywriter because they can write effective and high-quality content.

Social media can promote a website

Expensive advertising campaigns aren’t always needed, especially as much of the world’s population have accounts on social media websites such as Facebook and Twitter. Finding your key audiences and inviting them to ‘like’ your pages or become followers will mean that they will be aware of your company. If special offers or discounts become available, they can be promoted on the aforementioned social media websites. As the people that you’ve befriended or have followed are relevant, sales can be generated. Both the Twitter and Facebook logos can be put onto your homepage which will enable those who are visiting your website to know how they can find out more information about your services.

Track your website

In order to know whether you have a high bounce rate or not, your website’s traffic should be tracked via analytics. A bounce rate indicates whether web users have left your website as soon as they visited it. Thanks to analytics, a website’s traffic can be tracked and it can also identify the pages which aren’t getting many visits. Therefore, you can improve particular pages so that traffic levels increase.

A functional and impressive-looking website means that your company will have an effective platform which can promote your services to potential customers.