Share Your Expertise

It can feel counterintuitive to give your business secrets away, but sometimes it’s the best way to get noticed and establish yourself as an industry leader worth listening to. Chances are, if you’re a business owner, you have a talent for something specific – there is some aspect of your business that you truly excel at. Capitalize on your strengths and help teach others. Share your secrets to build loyalty among peers and colleagues. Transparency is, unfortunately, all too rare in this day and age. By letting the public catch a glimpse of some “behind the scenes” strategies, you can become more relatable to them and stand out among competitors.

Quality over Quantity

Create an articulate, easy to understand “how to” guide explaining one aspect of your industry in explicit detail. This document should be beneficial for you before it can be beneficial for others. When it comes to scaling up your business model down the line – you can refer to your guide to help replicate the successes of the foundations of the business. If you write a high quality piece that explains how you do what you do, then it will be beneficial for others in your field. Basically, if your strategy was successful, it’s likely that others will want to take advantage of the advice you’re giving away and apply it to their own business model. Focus on creating this one quality piece and submit it as a guest post to any relevant industry blogs (which you can find through Blogger LinkUp – a free resource). Publishing even a single article will help you start establishing yourself as a thought leader and organically promote your business.

Social Media

You don’t need to pay for expensive ads to effectively target your key audience and boost sales. Social media is a critical factor in determining consumer behavior. Study your Facebook, twitter, and LinkedIn analytics to figure out who you should be marketing to and how you can market to them efficiently, at a low cost. Promote status updates, offer free giveaways, and always be willing to help out a friend. Retweet other companies’ messages and “like” various business pages on Facebook. If you go out on a limb for other businesses, you can forge a partnership or even just build a virtual group of supporters. Both are valuable for marketing a business.

Marketing a company is not necessarily easy, but it doesn’t have to be expensive. If you’re looking to grow your business, but struggle with the allocation of finances, talk to industry professionals – like those at Online Trading Academy – to learn about start up investment funding and angel investing. You can make a good deal of progress promoting a business as a single individuals but sometimes it helps to brainstorm with a team of experts.

The post 3 Marketing Secrets for Any Start-up appeared first on Company Formation Blog by Company Formations 247.

Starting your own business is a massive journey, full of highs and lows (and hopefully highs again). We know that a blog is great from SEO-terms because it enables an easy way to keep your website updated with new content, on a consistent basis. This helps with ranking and how valuable it is deemed by search engines (and let’s face it: you need all the help you can get in those early days). Below are five reasons why keeping an ongoing blog is a tremendous plan going forward for any budding entrepreneur:

1: Good Habit

If you start doing so early on, then this will become second nature, and you’ll instantly find yourself sitting down to write more easily, every week. Ideas will come to you quicker as you go along, and there is less of a chance that you’ll run out of topics too. Organisation is key, especially if you can only rely on yourself. Keeping a blog will teach you to stay regimented, which is important in business.

2: More Time

You won’t have as many clients when you begin, as you hopefully will in the future. So make the most of this extra time while you have it. Yes, starting a business means investor meetings, drawing up plans, building premises etc.; but you can easily fit in 30 mins here and there, right? Writing can relax people, so do it on the train to one of these meetings. Before you get a full schedule of clients taking up your time, and you’re waiting for the phone to start ringing, keep yourself busy with the blog instead.

3: Your Customers Can Invest in You

Some will be reluctant to take up the services of an unestablished brand; however, if you over time you can show some personality and illustrate what makes you tick as a person, a relationship can develop from afar. Someone is more likely to read a blog entry because it is anonymous and they can take their time to decide whether they like your philosophies and business mantra. It also is a part of branding that you can do yourself, without seeking out a large marketing team that they big players in your sector might have at their disposal. Who is the man behind the company?

4: Track Progress

You’ll have so many exciting new experiences as you start your business that everything feels like an achievement. Of course these goals and objectives get bigger with time, but going back to earlier entries can bring back that feeling of the “small victory”; this can be incredibly motivating in tough times. New customers can see how far you’ve come as well. Timeline on Facebook was introduced for just this purpose; to go back and forth along someone’s lifetime, and a blog can offer the same scope.

Author:

Paul works for I Say! Digital; a digital marketing company in Brighton. He maintains the blogs for several clients from various sectors, enjoying the challenge of researching and putting together content that each audience will enjoy. He himself blogs in his own time, on personal interests like MMA.

The post Five Reasons Why a Blog For Your Business Makes Sense appeared first on Company Formation Blog by Company Formations 247.