A recent report has suggested that the UK is one of the worst countries for encouraging female entrepreneurs. The report stated that when it comes to successful businesswomen, the UK had one of the lowest figures, highlighting the UK’s...
The Small Business, Enterprise and Employment Act received Royal Assent in March 2015 and proposed some significant changes to the data that needs to be provided to Companies House on an annual basis. This includes the new concept of...
The one show every entrepreneur should watch If you haven’t seen it already, Billions is an American TV drama series based around leading character Bobby Axelrod – aka Axe – an ambitious manager of a hedge fund company named Axe...
Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their...
What’s in a logo? Well, quite a lot actually. It serves as the singular most important visual depiction of your business - it can leave a lasting impression and it should encapsulate our offering in an instant. Logos: they’re important,...
Cambridge, home to one the most internationally recognised educational facilities, was nicknamed ‘The Silicon Fen’ over a decade ago. Also known as the Cambridge Cluster, this city inspires high-tech start ups, particularly in the software and biotech sector. Cambridge boasts being in the...
Don't underestimate the importance of packaging. It is crucial to the success of your business. Below I discuss the 8 reasons why your packaging is important. From its more traditional functions, to its role on the shop floor and its new role...
Research consistently shows that young companies are striking up in business with a green mind-set; yet for those who are outside of co-working spaces, and are instead inside of freezing sole offices and workspaces, the challenge of staying green...
What is storytelling for business? If you are looking to raise the profile of your company. Increase sales of your products or services and grow your profits, then you need to learn how to tell good stories. The art of good...
Many entrepreneurs feel discouraged because they don’t have the funds to spend on huge marketing budgets and they, wrongfully, assume that it isn’t possible to find effective ways to market their business without having stacks of cash in their...